How to Write the Best Blog Titles for SEO
In this article I'm going to reveal the best way in which to write titles for your blog posts.
There are a number of factors you need to consider when writing a good blog post title, but first you need to understand what the job of your title is, and what it needs to achieve.
Let's dive right into it.
The job of a blog title is to:
1) Provide the reader with a short but precise description of what your blog post is about.
2) Provide Google with the right keywords and termanology so that it understands what your content is about.
3) Create intrigue with your audience to entice them to click through and read your content.
With these three goals in mind it is important to find a balance between writing a keyword-rich blog title for Google and providing an interesting but descriptive title for your audience.
What you need to remember is this. The more your title aligns with these 3 factors, the more people will click through to read your content.
If your blog post title is highly relevant to your blog post content they will stay on your page for longer. This sends a signal to Google that your content is well matched to your title, and that the visitors they're sending you are enjoying your content.
Your title is a kind of 'promise' to your potential audience so it is important to deliver on the content itself.
The more people that click your title to read your blog post, and the better your title matches your content, the better your Google rankings and traffic stats will be.
How Long Should a Blog Post Title Be
The title length plays an important role and if you get this wrong, it may result in far less people clicking your title in Google, which will also have a negative effect on your rankings.
Google only shows up to 60 characters of a title in their search results. If your blog post title exceeds this number of characters then Google will truncate your title and only display part of it.
This essentially means that only part of your title will be displays which will prevent your potential audience from knowing what your content is about.
To ensure your full title gets displayed in the Google search results be sure keep your title no more than 60 characters in length.
When you follow all the points outlined within this article your titles will be precise, descriptive, keyword-rich, and within the Google guidelines.