How to Check the SEO Score of an Article
In this article I'm going to cover the main points that you need to consider in order to optimize your article for search engines such as Google.
Google, like the other search engines use an algorithm to help them identify the relevance of a web page, article or piece of content. There's a number of factors they consider and multiple elements the look for to evaluate the rank-ability for any specific keyword, or group of keywords.
I'll explain each of the basic onpage SEO elements and then explain how our very own 'SEO Feature' that is built into our RewriterApp software will help you to stregthen your article / content so that it ranks higher in Google for your chosen keywords.
When you combine the tips shared with you below with our own 'LSI technology' it will result in higher ranking content that will peform well in the search results.
Let's Look at the Basic Onpage SEO Elements
The title tag is one of the most important onpage factors of a web page. It's probably the first element that Google see's and it is also the descriptive wording that searchers see when searching in Google to find answers, information and solutions.
A title should be descriptive and should describe what the webpage is about. This gives Google a good indication of what your content is about, and when users click thorough to your page and stay on your page for a considerable amount of time, it confirms this to Google.
When writing your title tags, be sure to include your main keyword but also make it descriptive and enticing to the searcher / reader.
H tag stands for 'header tag'. These are essentially headings on your webapge that help you to break your content up into sections. Your web page may include a number of sub-topics and using headers is a great way to manage these different sub-topics to make it easier for your readers to navigate and understand your content.
Alt tag stands for 'alternative image tag'. These are added to a page to describe the content of any images that aren't rendered or displayed on the page. If an image cannot be displyed the alt tag content is shown to describe what the image is about. It's a good idea to use short, descriptive alt tags but with related keywords included.
A title attribute can be added to any HTML tag and the content of such title attribute will be displyed on the screen when a user hovers over the tag in question. By including semantically related keywords within these title tags can help optimize your page.
Anchor text is the clickable text that users click to navigate to another web page, whether it is on the same website, or a third-party website.
You can make anchor text descriptive so that users click on it if they want to learn more about the described topic. It's a good practice to hyperlink different keywords to create internal linking, making it easy for users to navigate your website content. Google loves this!
Text styling is where you underline, italicize, or bold specific words or phrases within your content so that it stands out. It's important not to go overboard with this as it will look unnatural to Google.
However, adding a little bit of stying to specific keywords and phrases adds some emphasis and will help to optimize your content for your keyword.
Semantic Optimization (LSI)
Semantic optimization (also known as Latent Semantic Indexing) in the SEO world is where you optimize your content by strageically including additional words, phrases and termanology that directly relates to your main keyword and topic.
Semantic optimization will allow you to paint a picture about your content that Google understands, and will illustrate to Google that your content is high quality, informative, and very relevant to your target keyword.
The best way to ensure that your existing and future articles and blog posts are optimized for your main target keyword is to use RewriterApp's built-in SEO feature that is designed specifically to semantically optimize content.
It will reveal a long list of 'related' words that Google deems extremely relevant to your target keyword, and it orders these words by importance. RewriterApp will provide you with an SEO score for your article as you are writing or tweaking it, using this data.
You can learn more about this feature here (and also get access to the software).
Click the link above to watch a video explaining our SEO feature and then click the link in the description BELOW the video to get access to our software.